Up To The Minute Fashion Boots
9th May 2008
This season’s fashion boots all feature equestrian looks, a rustic approach, featured leathers and chunkier heels. Key colours include black, brown, rustic-weathered, worn-look tans and burnt shades, with trims playing a major part. And you can still have these up-to-the-minute looks, even if you are one of the 23 per cent of women who find that the calves of standard fitting boots are too narrow*.
Emotion, the UK’s leading designer of fashionable footwear for women with wider feet and calves has a new range of boots that will appeal to even the most fashion-conscious among us.
If you want the riding boot look, then Emotion’s knee-length Peggy and Darcy are the ones to try. Peggy has an almond toe, a loop trim and a 7cm heel. It is available in black or tan feature leather, and comes in an EEE fit.
Darcy is a low heel boot, with a side buckle tab feature. It comes in black or brown, and has an EEE fit.
For an unusual wedge heel boot there is Lucy. It has panel stitching detail across the instep, and comes in black, brown or camel leather. It provides an EEE width fitting.
Emotion’s Isla has a more classic look. The side panel detail and scalloped-shaped top give a stylish appearance to this knee-high boot. It has a 6.5cm elegant heel, and is available in black or brown. It too has an EEE fitting.
Then there is Nancy, a low-heeled boot with a back lace feature. With an E fitting, it comes in brown or black.
All Emotion boots are specifically designed for the wider calf. The calves of boots are 2cm wider on an E width fitting and 8cm wider on an EEE width fitting.
Emotion’s prices will not break the back either. Darcy, Lucy, Isla and Nancy are priced at around £100. Peggy has a recommended retail price of £110.
Survey carried out by BRMB Omnibus on behalf of Emotion among 1077 women aged between 15 and 65
Emotion is the leading UK designer of fashionable footwear for women with wider feet and calves.
Importantly, unlike some other companies, Emotion does not just take fashion footwear and make it wider. Instead of simply adding extra leather on top of a sole designed for a standard fit, Emotion ensure each sole unit in the collection is made specifically for the wider foot. This means that in some instances Emotion shoes provide a total girth circumference of up to 30mm larger than a standard shoe.
Similarly, Emotion boots are specifically designed for the wider calf. The calves of boots are 2cm wider on an E width fitting and 8cm wider on an EEE width fitting.
A recent survey showed that 31 per cent of women find that standard width shoes are too narrow for them. Of those women who buy high-leg boots, 23 per cent said that the calves were too narrow.
One of the reasons behind these results, claims Emotion, is that the general fitting of shoes and boots for adults has not changed at all over the past five decades. Most footwear is still made on a C fitting last, and there is an increasing demand among women for wider, yet fashionable and stylish footwear.
Emotion is one of the few companies in the footwear industry that has kept up with this trend.
Emotion footwear offers more than just fashion and comfort. There is medical evidence to suggest that wearing ill-fitting shoes can cause bunions, corns, calluses and Morton’s Neuroma – a condition that can lead to sharp or burning pain, swelling, lack of feeling, tingling or cramping in areas of the feet and toes.
On its website, www.emotionshoes.co.uk, Emotion provides a guide to checking shoe size, a list of stockists by region, a downloadable catalogue and the facility to shop online.
Media enquiries for Emotion Shoes:
Media enquiries for Emotion Shoes: PIELLE Consulting on 020 7323 1587 - Robert Davidson (07919 917 107 out of hours mobile), Carol Friend (07831 171 268 out of hours mobile) or Jonquil Simons (mobile: 07860 466959) or email: emotion.shoes@pielleconsulting.com.