A Wider View From Emotion on Holiday Footwear
4th June 2008
A recent survey by Harpers Bazaar revealed that 75% of women own shoes that do not fit properly. This must mean that, with the summer holidays coming up, a lot of women will be frantically buying footwear to take away with them.
When buying holiday shoes, it is important if you are going to a warm climate to remember that your feet will swell in the heat. Just as importantly, you need comfortable footwear if you are flying any distance. Being on an aeroplane for a length of time will also cause feet to expand.
All this is more of a problem if you are one of the 31 per cent* of “real” women who already have wider than average feet. It used to be difficult to find comfortable and fashionable shoes, but now Emotion, the UK’s leading designer of wider fitting fashionable footwear for women, has a range of up-to-the-minute shoes and sandals that are ideal for any summer holiday.
The company’s casual shoes, mules and sandals are in vibrant colours and incorporate flexible soles, and leather linings which keep your feet cool in the heat. There is Ella, a loafer moccasin in pink leather with tab detail on the front. It comes in sizes three to ten, with an EEE fitting and is priced at £45.
For sandals, look no further then Emotion’s Gill and Gina. Gill is a cross-over sandal with an olive green, chocolate brown or black leather upper and cork footbed, available in sizes three to ten and an E fitting. Recommended retail price is £35.
Gina is a toe-loop sandal that comes in a black, natural or red leather upper and cork footbed. Available in sizes four to ten with an E fitting it is priced at around £35.
*Survey of 1077 women carried out by BMRB on behalf of Emotion
The Emotion range also includes kitten heel courts, perfect for holiday evening wear. There is Macy, which comes in pale pink, sea green and black and white leather with an interweave detail and bow trim. It comes 4 to 10 in black and white, and sizes 4 to 9 in pink and pale green in an EEE width fitting. Recommended retail price is £50.
For that extra bit of luxury, there is Nissa made of kid leather with its ankle strap, peep toe and kitten heel. Available in black with white piping or pink, Nissa may be bought in sizes four to ten and has an EEE width fitting. It is priced at around £45.
There are more than 300 stockists of Emotion footwear nationwide. A list may be found on the company’s website www.emotionshoes.co.uk. You can also buy from the website, where you will find a sizing chart to help to get the right fit.
Emotion is the leading UK designer of fashionable footwear for women with wider feet and calves.
Importantly, unlike some other companies, Emotion does not just take fashion footwear and make it wider. Instead of simply adding extra leather on top of a sole designed for a standard fit, Emotion ensure each sole unit in the collection is made specifically for the wider foot. This means that in some instances Emotion shoes provide a total girth circumference of up to 30mm larger than a standard shoe.
Similarly, Emotion boots are specifically designed for the wider calf. The calves of boots are 2cm wider on an E width fitting and 8cm wider on an EEE width fitting.
A recent survey showed that 31 per cent of women find that standard width shoes are too narrow for them. Of those women who buy high-leg boots, 23 per cent said that the calves were too narrow.
One of the reasons behind these results, claims Emotion, is that the general fitting of shoes and boots for adults has not changed at all over the past five decades. Most footwear is still made on a C fitting last, and there is an increasing demand among women for wider, yet fashionable and stylish footwear.
Emotion is one of the few companies in the footwear industry that has kept up with this trend.
Emotion footwear offers more than just fashion and comfort. There is medical evidence to suggest that wearing ill-fitting shoes can cause bunions, corns, calluses and Morton’s Neuroma – a condition that can lead to sharp or burning pain, swelling, lack of feeling, tingling or cramping in areas of the feet and toes.
On its website, www.emotionshoes.co.uk, Emotion provides a guide to checking shoe size, a list of stockists by region, a downloadable catalogue and the facility to shop online.