Fresh New Look From Emotion For Spring and Summer

4th August 2008
Building on the success of its 2008 spring/summer range, which achieved a 151 per cent increase in year-on-year sales, Emotion - the UK’s leading designer of wider fitting fashionable footwear for women – is introducing fresh-looking designs and colours in its bigger than ever 2009 collection.

More formal summer sandals and day courts are being launched to take advantage of the style trends for the coming season; while the introduction of fresh new casual sandal styles, with oversize metal trims, soft leather uppers and jewels builds on Emotion’s strength in this area.

The use of fashionable metallics, in particular pale gold and silver, make the collection stand out. Other key colours include rustic, ethnic tones appearing in Emotion’s casual sandals as spiced warm neutrals, tan and brown, alongside crisp and fresh colours such as red and white.

Patent, both as a trim and as a full shoe material, and snakeskin add to the fresh-look. Jewels and gems are being used throughout the range from occasion wear, through fashionable gladiator sandals to ballet pumps such as Tiffany, which is already creating interest with its styling in silver and bow and jewelled trim on the front.

Along with jewelled and metal trims, design details include ruching on daywear shoes, cut outs and contrast piping, all adding to the range’s contemporary summer feel.

Wedges also play a key role in Emotion’s new range. There are low wedges on sandals, mid height wedges and high wedges on court shoes.

As a general trend, almond peep and closed toes predominate, with square toes emerging.

Commenting on the company’s new range, Emotion’s national sales manager Neil Bennett says:

“A recent survey revealed that nearly one-third of women find that standard size shoes are too narrow for them. This means that there is a huge consumer demand for wider fitting, fashionable footwear. We believe that the design of our latest collection, and the choice it provides, will help even more retailers take advantage of that market.”

The full Emotion range for spring/summer 2009 may be seen at Pure on stand number K103.